Brand & Website Guide
Hello Alexis! Welcome to your new digital home. This Brand and Website guide has helpful tips, files, and guidelines. I hope you see you your own truth and beauty reflected in your website, and I hope it emboldens you to step fully into your power - so that the people that need you can have their lives changed by you.
Brand
Font
headline font (heading 1/2/3)
Baskerville Display
subtitle font (heading 4): brandon grotesque
Body font (paragraph 1/2/3): Muli
Brand Colours
Website Training
video 1: the grand tour
First, let’s have a tour of your site’s back-end so you know what’s where.
video 2: squarespace basics
Watch this Squarespace video to get a basic sense of how things work.
video 3: editing your pages
Now, I’ll take you into each page on your site so you know how to edit them.
video 4: sending newsletters (email campaigns)
If and when you want to send newsletters, here’s a Squarespace video showing you how.
Squarespace
Guides
Here are some helpful Squarespace guides to check out:
how to send newsletter
squarespace seo checklist
Improving your google rankings
using your blog
squarespace scheduling
SEO
SEO can feel daunting, but there are actually some very simple best practices that can make a big difference to your site traffic over time. Here are the main ones, and please see the Squarespace Guides above for more details:
Images Size: Images should be no bigger than 500KB for optimal loading speed and Google ranking. Big banner images should be 2500px wide. Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.
Keywords: Using keywords will help Google know that your page is relevant. The trick is simply to think about what keywords your ideal person is Googling to find that particular page / image. You can use keywords in:
Image titles
Page titles / descriptions / URLs (Page Settings > General)
Headers
Blog: title / ‘tags’ section / url slug
SEO Site Description (Marketing > SEO)